Hair styles are becoming increasingly sophisticated and bold. In addition to people opting for more salon hair colouring, they are also turning to complex cuts like mullets or undercuts and using styling tools such as hair straighteners more frequently.
Local brands are increasingly expanding and gaining traction by tailoring their offerings to meet specific local preferences and engaging deeply with niche markets. A standout example is Suavecito, a Mexican brand that began with a single hair styling pomade for men and has since diversified into a broad range of products, including shampoos, conditioners, beard and moustache treatments, and colourants.
Amidst the beauty boom and an enhanced focus on self-care and wellness, a significant shift toward sustainability is reshaping consumer purchasing behaviours in hair care. As ecological concerns grow, consumers are increasingly drawn to products that minimise environmental impact.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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