Hair care is expected to maintain stable retail volume and current value growth rates in Poland in the forecast period. All categories are expected to witness current value growth, while only colourants and perms and relaxants are expected to see their volume sales fall.
Retail e-commerce made significant strides in recent years, and its share of distribution is expected to continue growing in the forecast period, albeit at a more moderate pace. Online cosmetics shops such as notino.
The concept of “hair skinification” has been trending for a while, but continues to gain popularity. It is becoming a fundamental principle for manufacturers of hair care products, involving the use of ingredients common in facial skin care in products for hair care and scalp care.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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