The Australian government has been consistently implementing policies to help reduce the number of smokers in the country. One of the methods used has been to increase the tax on cigarettes and make it difficult for people to buy bulk packs.
Millennials and gen Z are less likely than older generations to start smoking, as the negative impacts from smoking are now more evident. With numerous anti-smoking campaigns over the last 20 years and the consistent rise in prices of a pack of cigarettes, most younger consumers have never caught on to the trend.
While positive current value growth is forecast for NRT smoking cessation aids, the category is not expected to see much innovation or change. With a few key brands dominating, such as Nicorette and Nicabate, the shares of these brands are likely to remain unchallenged in the next five years.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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