Retail volume sales of NRT smoking cessation aids are expected to remain on a downward trajectory over the five years to 2028, as the prevalence of smoking continues to fall, The category will also face growing competition from alternative methods of quitting, such as vaping, snus or even hypnosis, which will provide a threat to sales. Moreover, economic conditions in the country are not expected to improve until the middle of the forecast period.
NRT smoking cessation aids is expected to remain largely in the hands of the two key international players. Moreover, competition within NRT will continue to be dominated by Nicorette and Nicotinell and their various forms and flavours, with other brands such as NiQuitin maintaining a minor share of the market.
Pharmacies are set to remain the leading channel for NRT smoking cessation aids over the forecast period but the share held by these outlets will continue to decline as competition from e-commerce in particular continues to increase. Some of the expected growth for e-commerce will be attributable to pharmacies’ own e-commerce platforms as they continue to focus heavily on developing and marketing their online channels.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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