The presence of Rx smoking cessation aids, such as GlaxoSmithKline’s Zyban, which cannibalises its OTC brands, and Pfizer Turkiye’s Champix, remain key threats to non-prescription OTC NRT smoking cessation aids. The government is expected to continue to push reimbursed treatments.
As more consumers are expected to pursue healthier lifestyles, including participation in sports and regular exercise, and there is a focus on the prevention of diseases, more smokers are likely to try to quit the habit. The high tax on cigarettes is another driver behind the increasing number of smokers looking to quit.
A lack of innovation in NRT smoking cessation aids could become a problem over the forecast period, due to the wide variety of indirect competitors faced by these products, such as acupuncture, hypnosis, and plant-based treatments, such as valerian or kudzu extract, as well as e-cigarettes.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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