Retail sales of NRT smoking cessation aids are expected to continue to expand in constant value terms (2023 prices) over the forecast period. With the COVID-19 pandemic having emphasised the health risks of smoking, a growing number of consumers are expected to look to quit the habit.
Legislative changes are also likely to have an impact on NRT smoking cessation aids during the forecast period. For example, the Control of Smoking Products for Public Health Bill 2023, dubbed Generation End Game (GEG), will possibly be approved by the Malaysian government in the near future.
Despite the strong expected growth for NRT smoking cessation aids, a limited number of brands are likely to remain present in the category over the forecast period. This is due to the strength of the leading players, which will likely act as a barrier to entry.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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