NRT smoking cessation aids is expected to see continued, albeit modest growth, over the forecast period in both volume and current value terms. Smoking prevalence in Demark continues to fall and so the consumer base for NRT cessation aids will contract in turn.
For a number of reasons, including strict legislation, vapour products have not become as popular in Denmark as in many other European countries, where they are often used by consumers who want to quit smoking. The lack of interest in vaping in Denmark means that there is less competition for NRT smoking cessation aids, as many Danes equate vaping with smoking, seeing little difference between the two habits.
Demographic trends will be the main driver of current value sales over the forecast period, with fewer young Danish consumers taking up smoking and the number of older smokers constantly decreasing. Thus, the product area will eventually become marginal and players are unlikely to engage in any significant innovation in NRT cessation aids and will focus their attention on alternative product development instead.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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