With the ongoing trend of falling smoking prevalence in Taiwan steadily eroding the need for NRT smoking cessation aids, the category is projected to record negative results in volume and current value terms throughout the forecast period. Rates of decline in both respects look set to be slightly deeper than during the review period, as it is likely young people will become even less inclined to take up smoking due to increased health-consciousness in the wake of the pandemic, the recent rise in the minimum legal smoking age and anticipated hikes in tobacco taxes.
In an effort to compete more effectively with state-subsidised programmes, over the forecast period NRT smoking cessation aids manufacturers in Taiwan will continue to operate helplines and online platforms where consumers can access advice and assistance from counsellors and other medical professionals with expertise in this area. This includes direct engagement with consumers to help them develop personalised quitting plans that are better suited to their individual smoking habits and specific circumstances.
Given that demand is in long-term decline, NRT smoking cessation aids is unlikely to witness the entry of new players over the forecast period. Accordingly, GSK Consumer Healthcare and Johnson & Johnson should continue to dominate the competitive landscape.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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