While price increases driven by inflationary pressures are expected to support modest growth in total current value sales for NRT smoking cessation aids over the forecast period, the negative trend in volume terms looks set to persist. The need for these products will remain subdued as smoking prevalence and the size of the smoking population in Hungary continue to decrease in line with rising health-consciousness, the growing financial cost of the habit and the adoption of tougher tobacco control policies.
The growing tendency of smokers to switch to vaping when attempting to give up cigarettes and other types of tobacco will also continue to constrain demand for NRT smoking cessation aids over the forecast period. However, the negative impact of this trend should become less pronounced as further increases in taxation make e-vapour products and e-liquids more expensive.
The competitive landscape in NRT smoking cessation aids is unlikely to change significantly over the forecast period, with Omega Pharma and Johnson & Johnson expected to maintain a near-duopoly. Along with poor growth prospects, the combined dominance of these manufacturers will continue to discourage the entry of new players and make it very difficult for other established companies to gain ground.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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