Since Romania boasts one of the highest smoking rates in Europe, the NRT smoking cessation aids market in the country is believed to hold significant potential. As a result, it is expected that an increasing number of international players will recognise this opportunity and venture into the Romanian market.
The NRT smoking cessation aids category is expected to witness an increase in advertising efforts during the forecast period, with a particular focus on online platforms and television. Currently, these products suffer from a lack of extensive advertising exposure, leading to low levels of consumer product awareness.
In the forecast period, as Romanian consumers continue to show higher health awareness, especially having experienced the COVID-19 crisis, NRT smoking cessation aids is set to benefit as a greater number of consumers are likely to seek to give up their smoking habit. Furthermore, the category is predicted to be more diverse, with products like NRT inhalators or NRT lozenges becoming available in the country.
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Understand the latest market trends and future growth opportunities for the NRT Smoking Cessation Aids industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the NRT Smoking Cessation Aids industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
NRT Smoking Cessation Aids
Nicotine-based products such as gum, lozenges, patches, and inhalators used to aid smoking cessation. Exclude electronic cigarettes (e-cigarettes).
See All of Our DefinitionsThis report originates from Passport, our NRT Smoking Cessation Aids research and analysis database.
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