Import barriers were a serious obstacle for premium fragrances over the review period, with these goods being imported to Argentina. However, this is set to change across the forecast period.
Premium beauty and personal care brands are aspirational for many Argentinians, with consumers purchasing expensive brands as a treat. Due to the complex economic situation, over the review period, many companies and retailers improved their portfolio of premium fragrances presented in small pack sizes designed to attract consumers.
Throughout the forecast period, e-commerce is anticipated to continue gaining ground, propelled by beauty specialists such as Rouge, Juleriaque, and Prestigio, as well as pharmacy chains like Farmacity. Over the review period, all these chains heavily invested in marketing campaigns and special discounts for the online channel, particularly during key events like Mother's Day and Father's Day, focusing on premium fragrances, colour cosmetics and skin care.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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