With a healthy future outlook, the forecast for premium beauty and personal care in Brazil shows a dynamic retail current value CAGR between 2023 and 2028. The weather proved to be a significant factor influencing the performance of the premium segment in Brazil in 2023, and is expected to remain an important influence in the forecast period.
The attributes and trends valued in consumption evolve over time, and also vary across different categories of premium beauty and personal care. In premium skin care and sun care, ingredient-led beauty is expected to remain a strong trend in the forecast period.
Although premium skin care is set to continue to grow at a comparatively slow pace within beauty and personal care, it remains a strong focus for retail spaces such as pharmacies. This retail channel has gained significant prominence since the COVID-19 pandemic, and is steadily carving out a more prestigious role in the Brazilian consumer market.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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