Premium beauty and personal care is expected to record positive growth throughout the forecast period, continuing the recovery started in 2023, albeit with slower growth rates in the coming years. As well as recovering from the losses seen in 2022, growth will also be driven by companies launching new products.
The strong growth expected for premium other lash and brow make-up during the forecast period is closely tied to the introduction of innovative products catering to eyebrow colouring and styling. Notably, the market has seen the emergence of eyebrow soaps, a novel product that contributes to long-lasting eyebrow styling, and has been gaining traction among consumers.
Premium make-up categories will be among the most dynamic areas of premium beauty and personal care in the coming years. For example, the popularity of premium blusher/bronzer/highlighter during the forecast period can be attributed to evolving consumer preferences and the increasing popularity of multi-functional cosmetic products.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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