In 2023, Mexico's premium beauty and personal care witnessed a surge in local entrepreneurial ventures, despite the dominance of imported brands traditionally associated with prestige and quality. A notable entry, Aora Cosmetics, launched with a focus on clean beauty, offering products free from plastics and harmful chemicals, enhanced with beneficial ingredients like castor oil, vitamin E, and hyaluronic acid.
In the prestigious realm of premium products, traditional advertising has long relied on the allure of Hollywood celebrities and glossy magazine spreads, with television also playing a role. However, as the digital age advances, these brands are compelled to reinvent their engagement strategies, to both maintain their esteemed image and resonate with a technologically savvy audience.
The premiumisation of mass-market products poses a formidable challenge for established premium beauty and personal care brands. The burgeoning trend of "dupes," which are affordable alternatives that closely mimic high-end products, is gaining momentum, fuelled by social media influencers and content creators who eagerly recommend these cost-effective substitutes to their followers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!