Premium beauty and personal care sales are set to continue growing over the forecast period in value terms (at constant 2023 prices). Inflation is expected to continue easing in the coming years while disposable income had already started to recover in the second half of 2023.
The pandemic era led to Italian men paying more attention towards their appearance and health. This is a shift that started in the last decade, with men breaking certain toxic notions of masculinity that discouraged them from taking care of their looks and in turn developing a greater sensitivity towards beauty products.
Pharmacies picked up share during the pandemic, as rival distribution channels were subject to stricter controls. However, the channel has been losing share with consumers turning to mass market distribution channels and beauty specialists due to the cost-of-living crisis.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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