Premium beauty and personal care in India is set to maintain double-digit current value growth rates throughout the forecast period. India’s economy is currently amongst the fastest growing globally, with real GDP growth of 6% in 2023, surpassing the average growth of 5% in the Asia Pacific region.
Social media has revolutionised the growth trajectory of premium beauty and personal care brands in India by serving as a dynamic platform for direct consumer engagement and brand promotion. Through visually captivating content such as tutorials, reviews, and influencer endorsements, brands can effectively expand their reach beyond conventional marketing channels, appealing specifically to tech-savvy consumers active online.
The trend towards purchasing premium beauty and personal care products is on the rise in India, driven by increased exposure through social media and e-commerce platforms. Consumers are increasingly drawn to these offerings due to enhanced brand awareness and improved accessibility.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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