Premium beauty and personal care is set to maintain its current value growth trend in Japan in 2024 and for the rest of the forecast period. While premium colour cosmetics will find it difficult to recover to the pre-pandemic level of sales due to changing lifestyles and a shift to mass products, premium skin care is expected to continue to grow and exceed the 2019 level of sales.
Premium sun protection and premium fragrances, which had already surpassed their pre-pandemic levels of sales in 2023, are expected to maintain solid current value growth rates in the forecast years, due to the acquisition of new customers and increases in unit prices. Although premium sun protection faces strong competition from mass products, consumers who use such products tend to be more interested in skin care and anti-ageing.
In the forecast period there is likely to be demand for gift sets containing premium products. Penetrating this space could lead to increasing unit prices through premiumisation or cross-selling.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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