The challenging economic conditions prevailing at the beginning of the forecast period, added to the fact that a large proportion of the population in Morocco are in the lower-income segment, mean that premium products have a very limited potential market. A substantial proportion of the population of Morocco subsist on low incomes and premium beauty and personal care products are simply not on their radars as they are far too expensive.
Demand for premium products is expected to primarily flourish in the skin care, sun care and hair care segments in the forecast period, as consumers are seeking products with more specific and goal-oriented formulae, which are specifically developed for the needs of particular age groups, goals, and skin and hair types. Premium skin care and sun care products are also seen as more effective at treating major skin problems such as hyperpigmentation, acne, and wound healing, as well as providing extra functional characteristics.
The harsh economic climate is expected to contribute to the reluctance of consumers to spend money unnecessarily during the forecast period. As mentioned above, the vast majority of Moroccans subsist on low incomes and therefore have little to no interest in premium beauty and personal care brands.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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