While predicted to be positive and see incrementally higher increases through the forecast period, retail value (current and constant 2023 prices) sales of premium beauty and personal care are predicted to see significantly lower growth than in 2023. Growth at the end of the review period was mainly driven by high price increases and a further recovery from pandemic-related restrictions and losses.
Major international companies are expected to dominate premium beauty and personal care. These players tend to have the financial resources necessary to invest in new technology and science to develop new variants and ranges.
During the COVID-19 pandemic, traditional channels for premium beauty and personal care products saw slumps in distribution value share, as they were forced to close their doors for long periods of time. Retail e-commerce profited most from the crisis of traditional distribution channels.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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