As inflation in Bulgaria continues to decline over the forecast period and consumer purchasing power recovers, many Bulgarians that are purchasing high-end mass market products will shift towards the premium segment. Growing demand for natural and sustainable products will fuel sales of organic/bio/natural premium products, although this will likely remain a niche in the Bulgarian beauty and personal care market over the forecast period.
Gen Z are expected to be the main drivers of growth in premium beauty and personal care products over the forecast period. This cohort generally has a better education, higher paid jobs, and lower expenses, as this generation generally prefers to have fewer children, to start a family later in life or to have none at all.
Bulgaria is experiencing a surge in e-commerce, and this is partly driven by the availability of premium and luxury beauty brands sold exclusively online. Renowned names like Charlotte Tilbury and Byredo are captivating consumers with their online-exclusive offerings, providing Bulgarians with coveted products at their fingertips.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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