Premium beauty and personal care will continue its current value growth trend in Germany over the forecast period. The premium segment is also likely to continue to outperform its mass counterpart, thanks to the ongoing value higher-income consumers place on such products.
A sustainable approach to business is essential in today's world, where caring for the planet is seen as a priority. This will put pressure on premium beauty and personal care brands to source ingredients in a sustainable way and aim to create natural and biodegradable formulas.
Despite the strength of the premium segment, promotions are discounts still remain important. Indeed, promotional events are a key component of the competitive environment in Germany in general, across both mass and premium segments, and across beauty and personal care, food, and home care, generally.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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