The sweeping impact of inflation across packaged food is likely to intensify the polarisation in share between private label and premium offerings, as budget-minded consumers aim to squeeze their tightened budgets, and those in more recession-proof situations take issue with shifting price bands and pay more for perceived quality. Inherently low ingredient-count products, such as soy sauce, mustard, and tomato paste, will show this division based on established brand perception, while the growing desire for clean label will bolster the health halo and resultant premium value proposition in more complex formula categories, such as salad dressings, pasta sauces, and ketchup.
The conflict-driven scarcity of mustard seeds, and climate-driven scarcity of chili peppers are signs of larger problems for the historically unquestioned variety and availability of condiments in the US market. Geopolitical tensions show little sign of cooling, and the increasingly volatile frequency of these complexities only further shakes a delicate supply chain.
While meal kits proved to be an enabling force for many quarantined individuals in the past three years, waning promotional activity in the category, stemming from inflationary pressures, is encouraging more consumers to economise. While some consumers will land in the relatively more affordable ready meals territory, others who took joy and saw fiduciary benefit from home meal preparation will seek out some of the more resonant ingredients they used in their culinary exploration.
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Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See All of Our DefinitionsThis report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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