According to the trade press, self-medication in Colombia is high, with about 80% of the population purchasing medicines without medical advice. According to the latest Voice of the Consumer: Health and Nutrition Survey, in Colombia, the first step to treat colds is to go to over the counter medicines amongst 45.
Although incipient, the presence of cold/cough remedies at discounters is increasing, because this channel is continuing to grow and is becoming an important channel for Colombians, who are constantly looking for low prices. Indeed, this price sensitivity has been exacerbated by the rising cost of living, with the country registering double-digit inflation rates.
Pharyngeal preparations is expected to be the most dynamic category in cough, cold and allergy (hay fever) remedies in the forecast period. The wide availability of these products through various distribution channels, including discount retailers, where brands offer smaller pack sizes at affordable prices, contributes to their popularity.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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