After the dynamic growth seen in 2022 and 2023 sales of cough, cold and allergy (hay fever) remedies are expected to decline slightly over the forecast period, albeit remaining well above pre-pandemic levels. Consumers are expected to rebuild their immune systems which should help prevent such as high levels of cold, flu and other infections.
Pseudoephedrine, which is an active ingredient present in some combination products is under the scrutiny of the European Medical Agency (EMA). If Infarmed, the Portuguese medicines agency, chooses to follow the recommendations of the EMA then at some point this ingredient may be banned from combination products – cough, cold and allergy (hay fever) remedies.
There is a growing interest among Portuguese consumers in more natural products as they look to move away from chemical-based products. This has been particularly visible in sleep aids for instance.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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