The penetration of herbal/traditional cough and cold remedies is expected to deepen over the forecast period, although the rate at which it does so is set to slow down. In comparison to other OTC healthcare categories, in which the share of herbal products is still very low, within cough and cold remedies, the penetration of herbal products has already increased significantly over the review period.
During the COVID-19 crisis, more people started to take a seasonal flu vaccine or to use vitamins and dietary supplements to boost their immune systems. Even though the demand for products that boost immunity is waning, consumer perceptions have changed and it is expected that, at least seasonally, consumers will continue to use particular vitamins and dietary supplements to reduce their chances of catching a cold.
Cough and cold remedies is a category that is rather mature, as there is already a high degree of self-medication and therefore little room for volume growth. As a result, companies will focus on adding value instead of boosting volume sales and this is why there is set to be an increased focus on herbal products that allow higher profit margins and where the legislative framework for new launches is less rigid in comparison to standard products, which are subject to more time-consuming bureaucratic procedures.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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