With consumers returning to busier, more sociable lifestyles, it is likely that there will be an increase in cold and flu cases, at least in the early part of the forecast period. Consumers are expected to remain highly sensitive towards the early symptoms of cough, cold and flu and many will likely continue to purchase cough/cold remedies at the first signs of any symptoms.
Despite an enduring preference for herbal/traditional remedies, there will still likely be new product developments, such as sugar-free products, innovative packaging solutions, and new formats, such as gummies and sprays. Demand for pharyngeal preparations is also anticipated to continue recording strong growth over the forecast period, boosted by ongoing investment in new product development and marketing.
Malaysians are particularly willing to use consumer health remedies which use natural ingredients, as these are widely perceived as being less harmful than the chemically formulated alternatives. As such, as well as a rise in the use of herbal remedies to prevent coughs and colds or to treat associated symptoms, there is also expected to be a blurring of the boundaries between cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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