Cough, cold and allergy (hay fever) remedies is expected to see continued retail current value growth over the forecast period in New Zealand, as consumers take a more proactive approach to their personal health. They recognise that cough, cold and allergy (hay fever) remedies can contribute to overall wellbeing, and hence will be more likely to use these products at the first signs of illness to prevent more severe symptoms.
As mentioned, the New Zealand government has relaxed restrictions on the sale and supply of cold and flu treatments containing pseudoephedrine in 2024. However, the impact of this change on sales of cough, cold and allergy remedies remains uncertain.
As is the case with many other OTC categories in New Zealand, consumers have been slow to adopt retail e-commerce as a channel to purchase cough, cold and allergy remedies. Hence, the vast majority of New Zealanders are still likely to purchase these products via physical stores by the end of the forecast period, with only gradual growth expected for retail e-commerce.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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