Cough, cold and allergy remedies in the US is set to return to slow and stable retail current value growth throughout the forecast period. According to the US Department of Health and Human Services, the spring pollen season is becoming longer and more intense due to changing climate conditions.
In September 2023, a US Food and Drug Administration (FDA) advisory committee released the finding that phenylephrine, a common ingredient found in popular cough and cold products, is ineffective when ingested orally to treat nasal congestion. Phenylephrine’s widespread inclusion in household combination cold medications calls into question the short-term and long-term growth trajectory for brands and manufacturers in cough and cold remedies.
Pharyngeal preparations, which includes antiseptic throat lozenges, sprays, oral film strips, and chewable tablets, has been seeing a consistently declining performance in the US in recent years, with this set to continue in 2024 and throughout the forecast period. While these products effectively relieve a sore throat with active ingredients such as benzocaine, benzydamine, and chlorhexidine, they are losing share to medicated confectionery.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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