The market for cough, cold, and allergy (hay fever) remedies in the Philippines is expected to perform well over the forecast period, driven by the resurgence of mild to moderate viral respiratory illnesses as lifestyles return to pre-pandemic norms. Although many consumers embraced rigorous hygiene practices during the height of the COVID-19 pandemic, the return to daily office commutes and increased social interactions has led to a rise in upper respiratory infections.
The trend towards the use of natural ingredients, such as citrus fruits, in OTC cough, cold and allergy (hay fever) remedies is set to continue building during the forecast period as leading brand owners look to appeal to consumers on the basis that their products are more “natural” and less likely to cause serious side effects or contraindications with other medicines. The use of various citrus ingredients such as calamansi and ponkan is likely to continue, while manufacturers are expected to broaden the scope of natural ingredients they use.
In May 2024, temperatures in the Philippines soared to 40 degrees Celsius, leading to a collaborative effort between the Philippine Atmospheric, Geophysical, and Astronomical Services Administration (PAGASA) and the Department of Health to address heat-related health issues. This extreme heat has been linked to a rise in allergy cases, with elevated temperatures exacerbating symptoms.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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