A rising rate of current value growth is expected for cough, cold and allergy (hay fever) remedies over the course of the forecast period, with current value increases projected for all categories except pharyngeal preparations. High and rising demand is expected due to the continuous spread of illnesses and chronic diseases in Saudi Arabia, in addition to increased health awareness, global climate change, rising life expectancy, the growing population, and the rising number of tourists.
The Saudi government aims to diversify the economy in the Kingdom, provide employment opportunities, and attract foreign investment through Vision 2030 to localise manufacturing in Saudi Arabia. In 2023, Saudi Investment Fund (PIF) launched the pharmaceutical investment company Lifera to focus on attracting pharmaceutical investment to manufacture life-saving and essential pharmaceutical products.
Pharmacies is set to remain the leading distribution channel in cough, cold and allergy (hay fever) remedies Saudi Arabia in the forecast period, with this channel still expected to account for more than two thirds of value sales in 2023, as consumers value the ability to purchase remedies as and when they need them. This channel will also benefit from continuous expansion in the number of stores.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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