Cough, cold and allergy (hay fever) remedies is slated for a stable and moderate sales performance over the forecast period, with growth rates unlikely to be spectacular due to already high levels of per capita consumption, which means a certain degree of maturity of demand. In addition, the sustained focus on personal hygiene during the post-pandemic era is likely to continue having something of a dampening effect on the incidence of colds and flu during the early stages of the forecast period.
Towards the end of the review period, it became apparent that climate change is resulting in an extension of Norway’s annual allergy season. During the forecast period, this will inevitably boost demand for antihistamines/allergy remedies (systemic) by significantly expanding the opportunities for brand owners to market their products earlier and later than ever before.
During the forecast period, medicated confectionery is expected to remain an exceptional category of cough, cold and allergy (hay fever) remedies. The end of the review period, medicated confectionery was accounting for more than half of all value sales in cough, cold and allergy (hay fever) remedies.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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