E-commerce is proving to be an important distribution channel for cough, cold and allergy (hay fever) remedies in the UK as consumers are forced to consider alternative avenues amid drug shortages due to supply issues caused by Brexit and the war in the Ukraine. These shortages have become increasingly frequent since 2019, with pharmacies regularly running out of stock of certain products; particularly, lozenges and cough remedies.
In late 2023, the US Food and Drug Administration (FDA) conducted a study, finding that there are no clinical benefits (when taken orally) to the popular decongestant ingredient phenylephrine. Due to the location of the study, there has been limited discussion around this issue in the UK, with only some media outlets reporting the finding.
Remedies used to treat hay fever are among the most popular within the category, as consumers try to spend greater time outside due to general concerns about their health and wellbeing post-pandemic, along with the increasing impact of the hay fever season in the UK. In 2024, local consumers are becoming increasingly calculating when treating their hay fever, looking to multistep treatments to prevent, minimise and treat symptoms.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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