The marketing competition among major brands in cough, cold and allergy (hay fever) remedies targeting the traditional cold season is intensifying. While retail e-commerce is not present as a distribution channel for the category, online marketing of cough, cold and allergy (hay fever) remedies is being utilised by brands to target millennials and Generation Z, as company reputation is very important for OTC products, and these consumers have high digital and mobile usage.
Generally, the peak seasons for sales of antihistamines/allergy remedies (systemic) are spring and autumn, but seasonality in South Korea is expanding. This is because environmental conditions are worsening in South Korea, with rising levels of fine dust and yellow dust in the air, which has long been evident in the spring, but is now evident throughout the year.
Cough, cold and allergy (hay fever) remedies offers further strong potential for growth over the forecast period in South Korea, a trend that is likely to help expand the category by attracting new players, thereby leading to an increasingly diversified landscape in terms of new formulations, packaging and functionality.
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Understand the latest market trends and future growth opportunities for the Cough, Cold and Allergy (Hay Fever) Remedies industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cough, Cold and Allergy (Hay Fever) Remedies
This is the aggregation of decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, antihistamines and paediatric cough, cold and allergy remedies.
See All of Our DefinitionsThis report originates from Passport, our Cough, Cold and Allergy (Hay Fever) Remedies research and analysis database.
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