Men’s grooming is expected to see total volume and current value sales increase consistently throughout the forecast period. Rising image-consciousness among male consumers in Algeria will continue to underpin the expansion of the category, with urbanisation, the influence of social media and growth in the numbers of men employed in white-collar jobs set to remain key drivers of this trend.
While the outlook for men’s grooming over the forecast period is generally positive, growth in total volume sales is only expected to be slightly stronger than that recorded during the review period. This is partly explained by increasing maturity, but also reflects the likelihood that inflationary pressures and reduced purchasing power will continue to restrict demand in the short-to-medium term.
Men's razors and blades and men’s deodorants will continue to account for the lion’s share of total men’s grooming volume sales in Algeria over the forecast period. Such products have a significantly broader appeal than other types, as they are more likely to be perceived as basic essentials by men of all ages and socioeconomic groups.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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