Men’s grooming is expected to register a buoyant performance over the upcoming period, as men invest in their personal appearance, and new and existing brands develop new products. Retail volume and current value sales are predicted to rise steadily as the years progress supported by economic recovery and falling inflation, with the propensity to spend on men’s grooming expected to rise.
E-commerce is expected to remain the fastest growing channel in men’s grooming over the forecast period. Danish consumers favour the convenience and often lower prices of online shopping, which will entice more consumers especially whilst inflationary pressures persist in the initial years.
The premiumisation trend is set to continue growing in men’s grooming over the forecast period with premium products growing faster than mass alternatives. In the early part of the period, mass products will benefit somewhat from greater price sensitivity, which will lead some consumers to shift from premium to cheaper mass brands or private labels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!