In response to the growing demand for men’s grooming products suitable for sensitive skin, the market has witnessed a surge in demand for fortified pre- and post-shave products tailored to address specific skin concerns, such as Nivea Men Shaving Gel Sensitive. Players are becoming increasingly focused on formulations enriched with soothing ingredients like aloe vera, chamomile, shea butter and vitamin E to minimise irritation and prevent razor burn, which is commonly experienced by men with sensitive skin.
Male beautification continues to gain momentum, with the popularity of men’s grooming products expected to surge in the coming years. Growing promotions in this category, along with a shift in mindset, are positively impacting category sales.
The future of men's grooming in Hungary is expected to be characterised by an increase in the number of barber salons. There has been a notable shift in recent years from the traditional emphasis solely on haircuts and shaving towards a broader focus on male specific personal care when it comes to visiting barber salons with an increasing focus on other grooming services.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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