Lower inflation rates and a growing GDP are set to support the growth of average disposable income over the forecast period. As families have more spare money to spend, segmentation is expected to return, with Irish men buying products for themselves.
Across the forecast period, men's products will become more sophisticated and targeted, following trends in the more developed female market. Nivea Men is leading growth in men's anti-ageing, and this is set to drive strong growth in men's skin care across the forecast period.
A growing trend in Ireland is to have no body hair, and this is set to shape product innovations. This trend will lead to further segmentation within razors and blades - mirroring the trends in female depilatories.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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