Men’s grooming in Indonesia has a highly promising outlook in terms of retail volume and constant value growth (2023 prices) over the forecast period. This will be underpinned by the rapid increase in awareness of the importance of beauty and personal care among male consumers in the country, which in turn, will result in more players and brands entering the fray.
As in other areas of the beauty and personal care market, local companies are expected to expand their presence in men’s grooming over the forecast period. Bromen, for example, a local brand from Indonesia, has recently introduced a Brightening Facial Wash to improve dull skin.
The concept of Muslim-specific products is relatively new in men’s grooming, with Paragon Technology being the pioneer in this regard. In addition to its well-known Wardah brand, the company offers a product line dedicated to the male population under the Kahf banner.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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