During the forecast period, the leading players in men’s razors and blades are set to continue benefiting from their previous innovations as increasing numbers of local men are expected to want to shave on a more regular basis. With the leading brands of men’s shaving systems offering sophisticated products that promise a clean, close shave every time, these products are expected to remain popular.
While the forecast period is expected to see a general increase in demand for premium brands across several categories of men’s grooming, in general mass brands are set to remain dominant across all categories of men’s grooming for the foreseeable future. In general, men in Croatia tend to be slower to adapt to emerging demand trends, especially when it comes to self-care.
Croatian men are expected to continue favouring wearing beards over the forecast period, despite early signs that the decade-long trend of wearing beards may soon be coming an end. However, it is not enough merely to grow a beard; to be in step with current fashion trends, men’s beards must be well kempt, trimmed and styled.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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