Men's grooming is forecast to experience sluggish growth during the forecast period. Several factors contribute to this trend: the challenges faced by the shaving segment, limitations in men's hair care and bath & shower categories, and the maturity of the overall market.
Segmentation will remain the most critical trend for men's toiletries (excluding fragrances) over the coming period. Many Norwegian men continue to use unisex products across all channels, with brands like Define, Head & Shoulders, Neutral, and Dove in grocery stores and Rituals, Kiehl's, La Roche-Posay, and Cosmica in other retail channels.
The forecast for men's shaving paints a relatively grim picture. The trend towards facial hair and the use of trimmers continues, further impacting this product area.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!