Men’s grooming is predicted to record consistent, if quite modest, retail volume and value (constant 2022 prices) growth over the forecast period. However, men’s grooming is not expected to see volumes fully return to pre-pandemic levels in this five-year period.
Austrian men are expected to take a stronger interest in men’s toiletries over the upcoming period as they widen their repertoire and taking better care of their wellbeing and appearance. Men’s deodorants, men’s skin care, men’s hair care and men’s bath and shower are set to perform well over the forecast period.
The majority of men’s grooming products will be purchased at health and personal care stores. Bipa, dm-Drogerie Markt and Müller are popular health and personal care stores in Austria with a large number of outlets spread across the country.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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