Men’s grooming is projected to maintain dynamic current value growth in Singapore in the forecast period, with increases expected across all categories. Men’s fragrances is set to see the strongest current value growth, although men’s shaving will not be far behind, continuing to be driven by exceptional growth for men’s post-shave, and especially men’s pre-shave.
A noticeable shift is occurring amongst men, who are increasingly embracing the importance of personal grooming, particularly in the realm of skin care. This change in attitude is being greatly influenced by the presence of social media, which emphasises the significance of grooming in enhancing one’s appearance and overall wellbeing.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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