Men’s shaving is a mature landscape with a high level of penetration. In addition, many men are currently sporting beards and shaving less frequently, a trend that is expected to continue over the forecast period.
Across the short term, men’s toiletries will suffer from price pressure, with households purchasing toiletries in bigger pack sizes suitable for the whole family. Nevertheless, Portuguese men are becoming increasingly aware of their image and appearance.
Retail volume sales of men’s fragrances are expected to exhibit a positive rate of growth during the coming years. Fragrance demand is partly related to social activity, with many Portuguese men considering these products to be important, as well as a statement of their style and character.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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