Men's grooming is set to post modest growth in retail volume and constant value sales over the forecast period. Most categories in men's grooming have yet to recover to pre-pandemic retail volumes in 2023, and for men's post-shave, pre-shave and razors and blades full recovery is unlikely by the end of the forecast period.
Following on from strong growth in e-commerce sales over the review period, the preference for buying men’s grooming products online will continue to rise. Men have a stronger tendency to order men’s grooming products online so as to avoid visiting physical stores, although the latter plays an important role in sales.
Men’s shaving will continue to be impacted by the beard trend in the upcoming period. Among Slovak men, having a beard is expected to remain a popular style choice.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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