Kazakhstan's love affair with fragrances extends to men's grooming. Premium men's fragrances hold significant growth potential as men increasingly see them as a way to express themselves and elevate their image.
Men in Kazakhstan are paying more attention to their health and personal appearance overall, whilst on the supply-side, the launch of new men's lines is expected to entice consumers. Whilst the health and wellness trend and sustainability considerations are expected to become more pronounced among Kazakhstani consumers, affordability will remain a key purchasing factor at the start of the forecast period.
Over the forecast period, men’s grooming is expected to continue to see dynamic growth in e-commerce, as it offers certain fragrances, skin care, and hair care that are less widely available for men in physical stores. E-commerce will benefit from rising internet penetration and usage in Kazakhstan as well as the lower prices and wide assortment of products available online.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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