Men’s grooming in France is set to return to retail volume growth in the forecast period, with solid current value growth being maintained. Men’s skin care is set to see above-average growth.
In line with various other categories, men’s grooming has also been witnessing a surge in consumer demand for sustainable products and environmentally-friendly packaging, and this is set to continue in the forecast period. Products lacking these attributes are at risk of losing share.
Men’s shaving was the worst-performing amongst all men’s grooming categories in 2023. It has been experiencing a continued decline in volume sales in recent years, while the category maintained relatively stable value sales in the last two years, thanks to price rises.
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Understand the latest market trends and future growth opportunities for the Men's Grooming industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Men's Grooming industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Men's Grooming
This is the aggregation of men’s shaving products, men’s toiletries and men's fragrances.
See All of Our DefinitionsThis report originates from Passport, our Men's Grooming research and analysis database.
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