With many young Australians currently experiencing poor sleep habits and sleep quality, the market for sleep aids is expected to grow steadily. The Australian and New Zealand Journal of Public Health reported that 60% of young adults in a survey of Australians did not get consistent sleep.
With demand for sleep health products increasing amongst Australians, multiple categories are competing for the attention and loyalty of consumers. Most of these products are easily accessible to consumers, either in the form of herbal teas which claim to help with sleeping, or vitamins and dietary supplements which also have sleep health benefits.
With the economy in downturn and the rate of inflation far exceeding the rise in consumers’ incomes, people have been faced with difficult household budgets, having to prioritise their rent and bills over other essential goods. As a result, stress and anxiety levels are increasing amongst consumers every year, with no sign of the situation improving over the next five years.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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