The decline in disposable incomes is set to have an effect upon categories of consumer healthcare that do not have essential status, but sleep aids is set to be more resilient than other categories. Economic instability and widespread uncertainty are feeding into higher levels of anxiety and this is leading to sleep problems affecting ever more people.
As well as benefiting from a rise in demand due to an increase in anxiety induced by economic hardship and widespread uncertainty, sleep aids is set to continue to benefit from the rise in product variety and availability, which will also feed into a further normalisation of sleep aids and increase in consumer awareness. Given the high growth potential of the category, which is not yet mature, companies will continue to have a strong interest in sleep aids.
Demand for sleep aids may be subdued by the growing use of CBD, given that more consumers that suffer from anxiety and insomnia are experimenting with CBD products (included in dietary supplements). As consumer awareness of CBD is growing, a part of sleep aids sales could be lost to migration to CBD, especially because CBD brands are beginning to enter pharmacies and this will contribute to the increase in the number of CBD users gathering pace.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!