There has been a growing and long lasting trend amongst Portuguese consumers to seek out healthier lifestyles. They have been placing a healthier approach to living at the centre of their self-improvement, adopting healthier and more balanced diets for instance, decreasing their alcohol consumption and practising sport on a more regular basis.
Sleep aids used to be perceived by many consumers as harmful due to the side effects, including the potential for addiction. Nevertheless, this image is changing thanks to the efforts of players within herbal/traditional sleep aids.
Sleep disorders are likely to increase over the forecast period which should favour sales of sleep aids. Nevertheless, there might also be a growing number of consumers looking to adopt a more holistic approach to resolving their sleep issues, rather than turning to sleep aids.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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