Sleep aids looks set to record robust growth in volume and current value terms throughout the forecast period. The category’s appeal will continue to expand as Moroccans become more prone to insomnia and related sleep disorders due to increasingly busy lifestyles, rising levels of stress and anxiety, excessive screen time and other factors.
While consumer acceptance of pharmaceutical solutions for sleep problems has increased in recent years, many Moroccans remain reluctant to take such products due to concerns about side effects and the risk of addiction. This should ensure herbal/traditional sleep aids containing natural ingredients such as melatonin, magnesium, chamomile and valerian root continue to gain popularity over the forecast period.
Although the outlook for sleep aids over the forecast period is generally favourable, a number of factors could constrain the expansion of the category. Most notably, concerns about the misuse and abuse of pharmaceutical varieties that also function as anti-anxiety drugs may lead Moroccan authorities to increase restrictions on over-the-counter sales.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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